Service-Dominant Logic
Service-Dominant Logic
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ISBN: 9781139948869
Author: Robert F. Lusch; Stephen L. Vargo
Publisher: Gardners
Published Date: January 30, 2014
Access Validity: 3 Years from Date of Purchase
Book Type:
Digital eBook
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The first accessible introduction to the principles and applications of Service-Dominant Logic, written by the world-leading authors of this perspective.
