Business and Management
Business and Management
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ISBN: 9783658477936
Publisher: Gardners
Published Date: May 30, 2025
Access Validity: 3 Years from Date of Purchase
Book Type:
Digital eBook
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The 10th edition of the international academic conference Trends in Business Communication (TIBCOM) once again presents the latest research findings in marketing and communication. This proceedings volume gives the reader a compact overview of the key findings. All published scientific papers have undergone a detailed review process. The TIBCOM Conference 2024 focused on topics like Artificial Intelligence, Employer Branding, Femvertising or the effects of visual distractors in webshops.
