European Advertising Academy
European Advertising Academy
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ISBN: 9783658447137
Publisher: Gardners
Published Date: August 01, 2024
Access Validity: 3 Years from Date of Purchase
Book Type:
Digital eBook
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This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their knowledge and contribute to state-of-the-art on advertising research. This volume is intended to academic, professional and student readership.
