Literature, Cultural and Media Studies

This second of two volumes explores broader cultural, economic, and socio-political dynamics exchanged between Asian popular media and the world. The authors analyze how the said media navigate complex global markets and technological advancements. They discuss how dissemination and consumption of Asian popular culture, such as early Chinese-language movie theaters, Netflix, subtitling of Asian content, impact the popularity of cultural contents. They also examine the portrayal of ajummas (middle-aged women) in Korean TV and film, along with the varying representations of utopia and dystopia embedded in Asian science fiction. This volume illustrates the soft power of media in transnational exchanges.