Social Sciences

Cross-cultural comparison is gaining increasing importance in the context of globalization and the internationalization of many areas of lifeThe aim of this volume is to provide a concise and practical introduction to the methods of cross-cultural research. In particular, the possibilities and limitations of cross-cultural survey research are addressed. The book offers a solid foundation for a critical approach to cross-cultural studies, but it also imparts basic knowledge for conducting one's own cross-cultural research.