Unpacking Creativity
Unpacking Creativity
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ISBN: 9781108568470
Author: Jeannette Littlemore; Paula Perez Sobrino; Samantha Ford
Publisher: Gardners
Published Date: September 02, 2021
Access Validity: 3 Years from Date of Purchase
Book Type:
Digital eBook
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Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.
