BestMasters

This book addresses the issue of gender underrepresentation in the cryptocurrency domain. This thesis attributes it to the presence of unwelcoming and hostile communities around it. Grounded in the frameworks of feminist technoscience and situated knowledge, this research explores the linguistic landscape of these communities. Employing observational netnography and keyword search methodologies, the utilisation of incel-specific linguistic repertoire in cryptocurrency-focused discussions is uncovered on platforms like Discord. While the mere use of these terms doesn't directly link cryptocurrency enthusiasts to the incel community, their widespread adoption and normalisation can perpetuate harmful stereotypes and discourage individuals who don't align with such ideologies from participating. The aim of this thesis is to raise awareness about potential barriers created by often questionable linguistic choices.