Literature, Cultural and Media Studies

As The Walt Disney Company celebrates 100 years of fairy-tale magic, this collection of essays encapsulates this long and successful journey. From its beginnings as Laugh-O-Gram in the early 1920s, the two-man operation has become a multi-billion-dollar corporation that is a world leader in media communications. Their magical stories have continued across generations, supported by film, theme parks, and merchandise, all of which have made Disney a household name. This collection seeks to celebrate these stories, both historically and within present-day times, examining the relevance and importance of the world of Disney in popular culture.