Robert's Rules of Innovation

The corporate innovation guru shares a ten-step program for keeping your company competitive in today's fast-changing marketplace. Let's face it, whether you manage a multinational company or an entrepreneurial start-up and whether you're a manufacturer, distributor, service provider, supplier, retailer, or a not-for-profit today's pressure to excel is unprecedented. Robert's Rules of Innovation introduces easy-to-implement, world-class guidance for starting, nurturing, and profiting from a culture of sustained innovation in the work environment. Robert's Rules of Innovation chronicles decades of collective, invaluable experience contributed by Innovation guru Robert Brands and his international network of Innovate-For-Success experts. Much like Robert's Rules of Order, which created order from chaos in meetings around the world, Robert's Rules of Innovation sets a new standard for &quote;doing&quote; Innovation, equipping you with the principles needed to:- Inspire, lead, and drive the process- Build value for your Innovation- Manage risk, without letting fear of failure kill innovation- Create a formalized New Product Development (NPD) process an absolute must- Observe, measure, and track NPD results essential to optimal ROI- Convince others to work outside their comfort zone- Properly hire and train staff in ways that support your company's mindset- Stay open to new ideas- Grow profitably- And more Get passionate about creativity. Prepare to unleash your team's abilities. Create the next home-run new product. Do it all with the high-performance ideas found in Robert's Rules of Innovation.